Author: Matt Pepper

Matt Pepper Content Marketing Philosophy , , ,

Documentary style advertising is the future

More and more documentary style videos are being used by brands to better connect with their audience. Why? Because consumers are skeptical of traditional commercials that impose a contrived sales message. Documentary advertising is based…
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Matt Pepper Content Marketing Philosophy , , ,

Publish or become irrelevant

Every business should now be a publisher. No longer do you need satellite dishes, a printing press or attract the interest of a TV network. All you require is an internet connection, a WordPress blog…
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Matt Pepper Content Marketing Philosophy , , , , , , , ,

Why Content Marketing? A list of benefits for SMEs

Discussion around content marketing continues its sharp upward trend for good reason. Here are a range of benefits that content can offer your business when a strategy is employed. Good content marketing will position your…
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Matt Pepper Content Marketing Philosophy , , , , ,

Attract more leads

What happens if people are NOT in a position to buy when they first hear about your business? – Maybe they see your advertisement in a local newspaper – Maybe they receive your flyer in…
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Documentary style advertising is the future

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