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Matt Pepper Content Marketing Philosophy , , ,

Documentary style advertising is the future

More and more documentary style videos are being used by brands to better connect with their audience. Why? Because consumers are skeptical of traditional commercials that impose a contrived sales message. Documentary advertising is based…
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Matt Pepper Content Marketing Philosophy , , , , ,

Attract more leads

What happens if people are NOT in a position to buy when they first hear about your business? – Maybe they see your advertisement in a local newspaper – Maybe they receive your flyer in…
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Matt Pepper Content Marketing Philosophy , , , , , ,

Position your business as a teacher not a seller

There has been a major shift in favour of the customer over the last 10 years. Today, customers are equipped with an almost unlimited supply of information thanks to smartphones, tablets and the overall development…
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Documentary style advertising is the future

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