Find out what keywords your Competitors are using to drive traffic to their website.

You’ll be able to establish a list of missing keywords so you can fill gaps in your own site’s content strategy.

Make a List of Key Competitors

• Add the competitors you know
• Google search your main services + your location – check who is coming up.
• Check what competitors are listed in domain overview.

Do Organic Research for Each Competitor

• Domain Analytics > Organic Research
• Pull out their top keywords by % of total traffic
• Manually browse your competitors website – check their individual Services pages or individual products or category pages to see what they have but you are missing.

Check the Keyword Gap tool on SEM Rush

• Enter your own site domain and up to four of your competitors
• The tool offers a side by side comparison between keyword profiles

Check Google Ads Search Queries

• Go to your Search Queries report and check to see there are any search terms resulting in conversions that you are missing.
• These may come from dynamic search ads or phrase match keywords which present new keyword

Once you’ve established a list, ask yourself; Do any of these keywords apply to my business objectives ? If yes, do you currently have page set up on your site for this keyword? Often times your site might mention this keyword briefly in a broad service page but there’s not a dedicated page set up that ranks well and brings in organic traffic.

Following the process will give you a roadmap for future website content and ensure that whatever you are adding to your website has search demand.