Below is a recent article I wrote for Adelaide Hills Business Centre.

It discusses how businesses can use of helpful marketing to increase sales and build your database.

http://blog.adelaidehillsbc.com.au/2014/11/how-helpful-marketing-builds-your-business.html

Key Points

Your prospects are naturally skeptical and are becoming increasingly skilled at tuning out sales messages.
You need a content strategy that delivers value to your prospects, rather than noise.

Professional service businesses should give away some of there expertise for free to help people in their target market. This will:
> Increase attention and exposure
> Demonstrate to the prospects that you can help and that your service is in fact valuable.
> Build trust and goodwill
> Position your business as an authority or ‘go to’ resources for your industry
> Help you build your email list
> Allow you to stay in touch with your audience more often
> Naturally lead to an increase in sales with the right offer.