Most people think the money is in the size of your email list or number of Facebook fans and Twitter followers.

However, that’s not true at all.

You could have an enormous number of subscribers but they could be completely unresponsive. I see this all the time on Facebook and Twitter where people have “purchased” likes or followers to make themselves look bigger or more important than what they are.

⭐️BUY TWITTER FOLLOWERS⭐️ 500 Followers £5 1000 Followers £8 10,000 Followers £15 20,000 Followers £23 http://t.co/Bbd3GWWXCL #RT 17

— 100% FOLLOWBACK (@Mantaray1977) November 5, 2014

Or maybe a company’s inflated social media numbers are due to a special competition which has meant people have only followed because they are a chance to win a prize – but they aren’t really interested in hearing from them on a regular basis.

The real asset is the consistent value you can deliver to your community. You can do that by solving problems for your market, by offering advice, or by keeping them up to date with industry news. Just think about what your customer’s desired result is and provide content that helps them get closer to that result.

This approach will cause your community to like you, trust you and purchase from you. Consumers today are more skeptical than ever before and need to know you’re the real deal before opening their wallets.

If you continue to provide valuable content to your community, they will stick around to see what you have to say. They will also spread the word to others which results in continued growth and demand for whatever it is that you offer.