Category: Content Marketing Philosophy

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Matt Pepper Content Marketing Philosophy, Content Marketing Tips

Third Party Platforms Vs Your Own Website

Sometimes there is a fine line between using third party platforms (Eg – Facebook, Twitter, Linkedin, Instagram) and your own website to promote your brand. Many businesses place their absolute best content on platforms they…
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Matt Pepper Content Marketing Philosophy

Creating regular content to deliver value

Creating content about your industry or subject matter allows you to build relationships and trust with people who follow you, like your customers and prospects. Regular content allows you to communicate with your followers as…
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Documentary style advertising is the future

More and more documentary style videos are being used by brands to better connect with their audience. Why? Because consumers are skeptical of traditional commercials that impose a contrived sales message. Documentary advertising is based…
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Publish or become irrelevant

Every business should now be a publisher. No longer do you need satellite dishes, a printing press or attract the interest of a TV network. All you require is an internet connection, a WordPress blog…
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Third Party Platforms Vs Your Own Website

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