Content Marketing Philosophy Archives

Matt Pepper Content Marketing Philosophy, Content Marketing Tips, Email Marketing

Put yourself in your prospect’s shoes

Below is a recent article I wrote for Adelaide Hills Business Centre. It discusses how businesses can use of helpful marketing to increase sales and build your database. http://blog.adelaidehillsbc.com.au/2014/11/how-helpful-marketing-builds-your-business.html Key Points Your prospects are naturally…

Matt Pepper Content Marketing Philosophy, Content Marketing Tips, Email Marketing

The real asset is the value you deliver to your community

Most people think the money is in the size of your email list or number of Facebook fans and Twitter followers. However, that’s not true at all. You could have an enormous number of subscribers…

Matt Pepper Content Marketing Philosophy, Content Marketing Tips

“The Newsroom Strategy” for Content Marketing

Both your existing customers and prospects are often bombarded by the media with inaccurate or misleading information about your industry’s news. That offers you an opportunity to step in and report on the news from…

Matt Pepper Content Marketing Philosophy

Consumers respect authenticity

Potential customers would prefer if you tell them the truth and be authentic. Of course they want quality, good service and value for money but more than ever they want to know if the individual…