Blog - Pepper Content

Matt Pepper Content Marketing Philosophy

Position your business as a teacher not a seller

There has been a major shift in favour of the customer over the last 10 years. Today, customers are equipped with an almost unlimited supply of information thanks to smartphones, tablets and the overall development…

Matt Pepper Content Marketing Philosophy

Make sure your audience is tuned in

Many businesses still act like it’s the early 2000s, constantly pushing out digital content like it’s a form of ‘old school’ direct mail. The problem is that traditional forms of advertising are losing their effectiveness.…

Matt Pepper Content Marketing Philosophy, Content Marketing Tips

Don’t put all your eggs in Facebook

Facebook is great. It’s popular, convenient and very easy to use, even for people who are not tech savvy. However, I’ve noticed many Australian small businesses of late placing all their best content on Facebook…

Matt Pepper Pepper Content News