Matt Pepper, Author at Pepper Content

Why you should transcribe your videos and podcasts

The most obvious and well known reason to transcribe videos and audio is for SEO benefits, and it’s true, Google loves text. By adding a transcription you give search engines a better idea of the…

Matt Pepper Case Studies

Reach more customers with News Updates

A major problem for small business at the moment is reach. They’re just not able to get their marketing messages in front of enough people. On Facebook, stats often tell them that they’re only reaching…

Matt Pepper Content Marketing Philosophy, Content Marketing Tips, Email Marketing

Put yourself in your prospect’s shoes

Below is a recent article I wrote for Adelaide Hills Business Centre. It discusses how businesses can use of helpful marketing to increase sales and build your database. http://blog.adelaidehillsbc.com.au/2014/11/how-helpful-marketing-builds-your-business.html Key Points Your prospects are naturally…

Matt Pepper Case Studies, Content Marketing Tips

Use ‘complementary content’ to grow your brand

Complementary content is strategic content that’s aimed at your customers but is not primarily focused on your actual product or service. An example is XXXX Gold beer which offers boating, fishing, camping and 4WD drive…