Matt Pepper, Author at Pepper Content

Utilising an Automated Welcome Email Series

An email autoresponder is a series automated messages sent to an email list at designated times based on defined triggers. They are a simple but powerful way to introduce your audience to the benefits of…

Matt Pepper Quick Take

Digital Quick Take – 5 May 2020

Google Core Algorithm Update – May 4 Google has confirmed it’s currently rolling out its May 2020 Update. Core updates are described as ‘significant, broad changes to our search algorithms and systems’ where some sites…

Matt Pepper PPC Advertising

Google Adwords 101 at AHBC Woodside

Presentation Notes Basics – DON’T batch all keywords in same ad group… – Think of it from Google point of you – they want users to have a good experience will reward advertisers who have…

Matt Pepper PPC Advertising

Facebook Video Ads – Subtitles Vs No Subtitles

Facebook Video Advertising is extremely affordable at the moment with FB looking to genuinely challenge Youtube. It can be as cheap as 0.01 cent per view, so $50 for 5,000 views. The problem is that…