Complementary content is strategic content that’s aimed at your customers but is not primarily focused on your actual product or service.
An example is XXXX Gold beer which offers boating, fishing, camping and 4WD drive tips (instead of talking about beer) because they know these tips will resonate with their core audience.
Why use complementary content?
Increased brand awareness – by picking popular topics you’re able to get in front of people you wouldn’t normally be able to reach.
Stay ‘top of mind’ – complementary content gives you an excuse to connect with your audience more often which means they are more likely to buy
Increased goodwill – because you are giving away helpful tips for free.
Expand your network – team up with other businesses or people that aren’t competitors but share your target market to increase exposure
