If you have just started with content marketing, one of the hardest parts is actually getting people to consume your material – especially if you don’t have an existing customer base.

A proven strategy to attract visitors your own website is to create content that involves other people or organisations.

For example:

Once you have uploaded your new piece of content to your own website remember to then promote it on social media. Most channels will allow you to ‘tag’ or ‘mention’ other businesses/ people that were involved. That way they will receive a notification and often click through to read, listen or view your content.

If your content is of a high standard and makes them look good, they are likely to share it with their audience – essentially doing marketing on your behalf.

Now your brand has reached significantly more people, who had previously never heard of you.