Category: Email Marketing

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Utilising an Automated Welcome Email Series

An email autoresponder is a series automated messages sent to an email list at designated times based on defined triggers. They are a simple but powerful way to introduce your audience to the benefits of…

Put yourself in your prospect’s shoes

Below is a recent article I wrote for Adelaide Hills Business Centre. It discusses how businesses can use of helpful marketing to increase sales and build your database. http://blog.adelaidehillsbc.com.au/2014/11/how-helpful-marketing-builds-your-business.html Key Points Your prospects are naturally…

The real asset is the value you deliver to your community

Most people think the money is in the size of your email list or number of Facebook fans and Twitter followers. However, that’s not true at all. You could have an enormous number of subscribers…