Content Marketing Tips Archives

Why you should transcribe your videos and podcasts

The most obvious and well known reason to transcribe videos and audio is for SEO benefits, and it’s true, Google loves text. By adding a transcription you give search engines a better idea of the…

Matt Pepper Content Marketing Philosophy, Content Marketing Tips, Email Marketing

Put yourself in your prospect’s shoes

Below is a recent article I wrote for Adelaide Hills Business Centre. It discusses how businesses can use of helpful marketing to increase sales and build your database. http://blog.adelaidehillsbc.com.au/2014/11/how-helpful-marketing-builds-your-business.html Key Points Your prospects are naturally…

Matt Pepper Case Studies, Content Marketing Tips

Use ‘complementary content’ to grow your brand

Complementary content is strategic content that’s aimed at your customers but is not primarily focused on your actual product or service. An example is XXXX Gold beer which offers boating, fishing, camping and 4WD drive…

Matt Pepper Content Marketing Philosophy, Content Marketing Tips, Email Marketing

The real asset is the value you deliver to your community

Most people think the money is in the size of your email list or number of Facebook fans and Twitter followers. However, that’s not true at all. You could have an enormous number of subscribers…