Category: Content Marketing Philosophy

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Matt Pepper Content Marketing Philosophy , , , , , , , ,

Why Content Marketing? A list of benefits for SMEs

Discussion around content marketing continues its sharp upward trend for good reason. Here are a range of benefits that content can offer your business when a strategy is employed. Good content marketing will position your…
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Matt Pepper Content Marketing Philosophy , , , , ,

Attract more leads

What happens if people are NOT in a position to buy when they first hear about your business? – Maybe they see your advertisement in a local newspaper – Maybe they receive your flyer in…
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Matt Pepper Content Marketing Philosophy , , , , , ,

Position your business as a teacher not a seller

There has been a major shift in favour of the customer over the last 10 years. Today, customers are equipped with an almost unlimited supply of information thanks to smartphones, tablets and the overall development…
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Matt Pepper Content Marketing Philosophy , , , ,

Make sure your audience is tuned in

Many businesses still act like it’s the early 2000s, constantly pushing out digital content like it’s a form of ‘old school’ direct mail. The problem is that traditional forms of advertising are losing their effectiveness.…
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Why Content Marketing? A list of benefits for SMEs

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