PPC Advertising Archives - Pepper Content

responsive search ads offer flexible combos to test your ads fast

Test Ads Quickly with Responsive Search Ads

Google Responsive Search Ads (RSA) allow advertisers to test multiple headlines (up to 15) and descriptions (up to 4) in the one Ad, making it their most flexible ad type. Google’s Machine Learning technology then…

Matt Pepper PPC Advertising

Google Adwords 101 at AHBC Woodside

Presentation Notes Basics – DON’T batch all keywords in same ad group… – Think of it from Google point of you – they want users to have a good experience will reward advertisers who have…

Matt Pepper PPC Advertising

Facebook Video Ads – Subtitles Vs No Subtitles

Facebook Video Advertising is extremely affordable at the moment with FB looking to genuinely challenge Youtube. It can be as cheap as 0.01 cent per view, so $50 for 5,000 views. The problem is that…

Matt Pepper PPC Advertising

Cold vs Warm vs Hot Ad Campaigns

There are 3 different types of campaigns you should be thinking about when planning any online campaign. 1. Cold Campaigns Campaigns targeted at people who have no idea who you or what your business or…