Benefits of Google Tag Manager (GTM)
Simplify all your analytics, conversion and remarketing tags with Google Tag Manager. GTM is simple web interface which allows you to add tags without having to mess with your website code.
BENEFITS
- Manage all your website tags and code snippets without having to edit code on your website each time.
- User friendly interface with version history
- Improves site speed by quickly loading tags
- Debug Features – allows you to preview new tags and edits and check which pages have ‘fired’
- Integrates nicely with Google Analytics, Google Ads
- There is a handy Chrome extension “Tag Assistant by Google” that shows which tags are installed on particular pages.
Tag Manager is a simple solutions to that helps SMBs and large companies improve and simplify their data collection and measurement.