Creating content about your industry or subject matter allows you to build relationships and trust with people who follow you, like your customers and prospects.

Regular content allows you to communicate with your followers as often as you choose because you are delivering helpful information, tips, or telling them something cool that’s happening in your industry.

After time, more and more people will start to interact with you because they understand the value you are providing and your number of followers will grow because word will spread.

You can then use these interactions as the basis for future content and monetise your efforts in a multitude of ways.