For context, this client started rebranded in September 2019, together with a new website (with no domain history). We’ve since grown from 2 locations to 4 locations.
State of Play - 1 January 2022
- Unique Website Visitors UP 20% last quarter (Oct - Dec) compared to previous quarter (Jul - Sep).
- Unique Website Visitors UP 50% when compared to the previous quarter last year (Oct - Dec 20).
- Unique Website Visitors UP 70% YoY
- > 100 % Growth in Organic Traffic & Keywords.
The site is now starting to compete with the bigger companies despite having a much newer and smaller site, in terms of indexed pages.
Key Actions which moved the Needle.
Unique Pages for each Treatment and Conditions.
- Build out targeted Service/Treatment Pages.
- This results in increased ‘front doors’ to the website.
- Regular content around specific ‘Conditions’ or common issues that a prospective patient is suffering from and searching for on Google.
Preferred Health Insurance Fund Pages
- Most patients will only decide to see a physio that’s aligned to their health fund so it’s critical.
- We focused on Insurance funds the clinic is a preferred provider for. It’s important to rank for these terms since many people will go straight to Google to search for a preferred provider, rather than using the Find a Provider feature on the official health fund website
Next Steps for this client
The client is well on their way to becoming the leading physiotherapy clinic in Adelaide
- Continue to improve Service/Treatment pages
- Use ‘search queries’ to inform organic blog/news content OR service/treatment pages.
- Build more industry specific Referral Links
- New Opportunities with Affiliates and Community Partnerships - Eg - guest posts, newsletter features etc.
- Landing Page Design Improvement - New Templates, Less emphasis on Stock Images, Highly targeted. Eg - image, and call to actions relevant to services / condition etc.
UPDATE – May 2022 – We have Lift-Off 
