Matt Pepper, Author at Pepper Content

Google My Business – Get Found Locally

It’s amazing to see how many Google Local pages are left unclaimed. Otherwise known as Google My Business, Google Local listings give local businesses an opportunity to rank at the top of page 1 in…

Matt Pepper Analytics

Recovering Lost Referral Links

Referral links from suppliers, customers, directories and strategic partners are valuable source of leads for most businesses. BUT over time links that were once sending traffic to your site may have been removed or no…

Matt Pepper PPC Advertising

Cold vs Warm vs Hot Ad Campaigns

There are 3 different types of campaigns you should be thinking about when planning any online campaign. 1. Cold Campaigns Campaigns targeted at people who have no idea who you or what your business or…

Matt Pepper PPC Advertising

Campaign Structure Tips to Boost Adwords ROI

If you spend some time and effort optimising your Adwords Campaign structure you can avoid wasting money on irrelevant clicks, reduce your average cost per click (CPC) and significantly boost your campaign ROIs. Multiple Ad…